At Big Potato, we believe in the responsible use of artificial intelligence to support creativity, improve productivity, and help us make better games for real people.

AI is a powerful and fast-evolving technology. It is being used across the world in ways that range from life-saving scientific research to applications that raise serious ethical questions. We recognise that these systems exist within complex global infrastructures that we do not control. Our responsibility is therefore simple: to ensure that our own use of AI is thoughtful, ethical, and aligned with our values.

1. Humans make the fun stuff
Great games come from people who understand the value of spending time together — their taste, instincts, and weird ideas. AI can help us get there faster, but never gets the final say.

2. Make work better, not just quicker
AI isn’t just about efficiency. We’re using it to build a smarter operational backbone — one that helps us make better decisions and enables people to spend more time on what actually matters.

3. No fake people. No AI artwork. Ever.
We don’t use AI to generate humans — full stop. Real faces, real voices, real experiences matter too much. And we believe it’s the people behind our games that make the difference. That’s why you’ll see the names of the people behind each game on the box from now on. And when it plays a role, we’ll be honest about it.

4. Stay thoughtful, not perfect
We can’t control how AI is used globally. But we can stay intentional in how we use it — keeping our impact small, our standards high, and our eyes open as things evolve.