Our purpose

Our Purpose
Our Purpose

Despite being better connected than ever before, quality time together in-person in real-time is rare. Our games
make time together better in a way only a Big Potato game can. Big Potato’s purpose is simple:

To light up the moments we share together.

decorative image
decorative image

This purpose informs:
This purpose informs:

🥔 Product development

🥔 Operational priorities

🥔 Sustainability initiatives

🥔 People practices

🥔 Long-term business strategy

Moments we light upicon

. Moments we light up

How many shared moments we create through our games and products
Impact per momenticon

. Impact per moment

The environmental impact associated with creating each game.
Positive affect on peopleicon

. Positive affect on people

How we treat people across our business and wider ecosystem
Games for everyoneicon

. Games for everyone

To make games that are easy to learn, quick to play and accessible, so everyone can join in

How we think about our impact
How we think about our impact

Better by designicon

. Better by design

Better products create more shared moments
Fair Playicon

. Fair Play

Supporting fair treatment across our business and supply chain
Lower Impacticon

. Lower Impact

Reducing environmental impact across products and operations
Long-Termicon

. Long-Term

Creating a long-term business strategy that aligns with our purpose

Strategic Pillars
Strategic Pillars

These pillars guide:

  • strategic planning
  • KPI setting
  • supplier standards
  • stakeholder engagement
  • governance review

Now That You Know Us, Let’s Play!
Now That You Know Us, Let’s Play!

decorative image
decorative image