the rise of the potato

In 2013, three friends from London pack in their sensible jobs to start a board game company. Over the next ten years they grow from three human potatoes to forty-five, from one game to over one hundred, and take root in thirty-five countries around the world.

Along the way they embark on a series of adventures. Launching the world’s first board game vending machine. Patenting MOOP® technology, turning reclaimed ocean plastic into game cards. Bringing board games to festivals, to work dos with our Hosted Game Nights, and to schools with The Big Inventor Challenge. They are also one of the first companies in the UK to adopt a four-day working week, making Thursday the new Friday.

And in 2023 they finally grow up and get themselves a proper CEO called Spudley.

FOUR RULES

MISSION

To lighten up the moments that friends and family spend together.

GAMES

To make games that are easy to learn, quick to play and hard to put down, so that even people who think they don’t like games, will love them.

PEOPLE

To look after the people who work here, the people who stock the games and everyone who buys them.

ENVIRONMENT

To make games people love without giving the planet a kicking. 

MISSION

To lighten up the moments that friends and family spend together.

GAMES

To make games that are easy to learn, quick to play and hard to put down, so that even people who think they don’t like games, will love them.

PEOPLE

To look after the people who work here, the people who stock the games and everyone who buys them.

ENVIRONMENT

To make games people love without giving the planet a kicking. 

Potatoes in all shapes and sizes

We’ve got quiz games, drawing games and even one that comes in a bucket. No matter what you’re after, we’re here to help you choose the right one and set you up with a proper crowd-pleaser.